I have listened to quite a bit of Looks Maximus’s video, which you can find on YouTube and Odysee. He has a pleasant voice and he brings up some rather interesting points. In this article, and subsequent ones, however, I want to focus on key themes of his message. Some of them he does not explicitly discuss. Yet, they have implications that hold valuable lessons for men. The first one is related to his frequent use of the term “pleb” to describe himself and his listeners. The counterpart in his lexicon is “VIP”, i.e. someone very rich.
The message that you are a pleb is a very important one as it puts into perspective a lot of the status jockeying that is going on in the world. Growing up, I never met anyone who was genuinely rich. My parents have a house in a fairly well-off part of the country, and so did the parents of all my childhood friends. Some lived in houses that were a little bigger, others in houses that were a little bit smaller, but qualitatively there was little difference. There was one outlier, a dentist, who had a pool in his basement. Still, that family was more upper middle-class than in an entirely different league.
In primary schools, there was plenty of status jockeying going on. Some kid may have boasted about his dad having bought a 7-Series BMW while some other kid’s dad may have driven only a 5-series or a 3-series BMW. Or maybe some kid boasted about having both a Sega Genesis and a Super Nintendo at home, or about having gotten two games for his birthday instead of one. Back then, this felt like a big difference, but it was all a joke, really. None of the kids was markedly better off. (I should add that a billionaire sent his kid to the primary school I went to a few years after I had left. This boy was chauffeured to school and had bodyguards with him. I have only heard about it. Yet, this was certainly a potentially good lesson for the pleb kids about their real position in society’s general hierarchy.)
The first time I got to know really rich people was when I studied in England. I attended two good universities. One of my class mates was heir to one of Germany’s richest families, but if she had kept her Facebook profile locked down I would not have found out about this. More relevant where the cases of some male students I frequently interacted with. Some of them habitually spent long weekends traveling all over Europe. I recall one dude asking me if I’d like to join them for three days in Paris, but the price tag would have hurt quite a bit. I also met children of very well-to-do families in my dorm. One of them was barely 18 years old. He drove an Audio R8, which his dad paid for on a whim. (Article continues below.)
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I had more run-ins with the rich when I accompanied clients of mine to the French Riviera. In some of those places you see one supercar after another. In clubs, guys spend 2,000 Euros on a table and a few thousand Euros more on a few bottles of champagne, and they tip 50 or 100 Euros several times a night. On one night such people may spend more on entertainment than the average pleb earns in half a year. Yet, those people do not really want to impress others because they also know that they are plebs compared to some others. Once I was at a club where an Arab sheik spent several tens of thousands of euros on champagne bottles for everyone in the club. They carted many dozens of bottles of Moet & Chandon in and his lackeys were just handing them out. One bottle would cost 500 Euros.
The bottom line is that, yes, you are a pleb. You are a pleb even if you are in the top 5 or top 10% of the income distribution in your country as there is a stratum of society you can’t access. At best, your life will be a bit better than the average pleb’s, meaning that you may drive a somewhat nicer car or live in a nicer, bigger apartment in a nicer part of town. Sure, you may be able to afford better restaurant, but you will not habitually eat in the best restaurants. You are not going to own a supercar, you are not going to own a palatial home, and you are not going to drop 5k on a night out with your buddies. You won’t because you are a pleb and will only ever be a pleb.
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