Black Pill · Society

A Targeted Online Dating Ad for Women

A reader from Germany recently told me about a rather unusual ad for an online dating app. Normally, these target men. They show young, attractive women who are more than eager to go on a date with unkempt, unsuccessful, and unattractive men. In reality, of course, dating sites tend to contain a lot of fake female profiles. They also have a large male surplus. In contrast, the ad I was told about showed a buff, attractive guy. He’s sitting on the bed in a luxury apartment. A big dog lies by his feet. On top, three descriptive “tags” are written on the poster. They read:

  • has a dog
  • would like to have children someday
  • exceptionally well paid (in German: “aussertariflich bezahlt”, which means the same but is not quite as blunt)

The ad was from Bumble. Unfortunately, I did not get a picture of the poster. I also could not find an online ad that replicated the real-world campaign. Who would have thought that it is difficult to search for ads online, given that the Internet is full of them?

The contrast between online dating ads for men and that one could not be more obvious. Men want attractive women and women want a rich, attractive man who is fully on board with her unwillingness to have children. I have a hunch that such men are hard to find. Yet, apparently, women respond to such ads. In fact, Bumble claims to have the highest percentage of female users of all dating apps. They also claim that theirs is a “feminist dating app”. We should be grateful that they are around and also that they run such honest apps. There are still men who mock the “looks, status, money” camp and the “black pill” community, which is an offshoot of that line of thought.

There may be a cultural shift at work even because it was not too long ago that women told you that they want a man with a “good sense of humor”. In contrast, the Bumble ad is downright crass. I bet that a lot of men view it as incredibly off-putting. I can’t imagine droves of men signing up for Bumble as a consequence. Keep in mind that the equivalent of an ad targeting men would show a super-attractive 20-year-old woman with the tagline: “large dowry, virgin, wants to treat you like a king”. There are not a lot of those women around either. Yet, it would probably be deemed “sexist” to run such an ad.


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5 thoughts on “A Targeted Online Dating Ad for Women

  1. “…who is fully on board with her unwillingness to have children.”

    Unwillingness or willingness? I find that quite a few women actually write in their dating profiles that they want to have children, but who knows how serious they really are about that.

    1. Sure, they may write that they want to have children “someday”. I have the impression that many women view having children as something unpleasant they rather postpone to an unspecified time in the future. A woman who is eager to have kids acts much differently.

    2. Most women seem to plan on having children in their 30s rather than postponing it indefinitely. They are unwilling to have children young but usually seem to be against the idea of not having any at all. I don’t plan on having kids and have found that women I dated assumed that meant I didn’t want them “soon”. Where are you finding these girls that plan on staying childfree?

    3. I overheard a conversation between 3 women just the other night. The mid 20s one said there was no way she’d be ready for kids anytime soon. The childless one in her 40s exclaimed that she would have been ready in her late 30s but somehow it didn’t pan out. These are medical professionals I’m referring to. I guess they glossed over that part about female biology in their studies.

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