I wrote about the phenomenon of 30k millionaires before, i.e. guys who do not have a lot of money, yet spend it all in order to pretend that they have a lot more money than they actually do. If you have ever been to an expensive night club and saw a group of guys who had pooled their resources to be able to afford a table, yet are quite reserved with their spending in the club, you are familiar with the kind of guy I am thinking of. A bit less obvious are guys who lease cars they could never afford to buy.

The behavior of 30k millionaires seems ridiculous. However, if it did not work on some women, evolution would have led to its disappearance by now. I am not a 30k millionaire but I recently recalled something quite interesting. I do not care a lot about expensive brands. Yet, I do own a small number of somewhat expensive items of clothing. For instance, part of my possessions is a Burberry coat. I just checked their current collection. Their “Mid-length Wool Car Coat” is very similar to the one I own, except that I bought it two decades ago. Today, it costs well over 2,000 euros new. This was not what I paid, but it was hardly cheap. If I recall correctly, I paid 500 or 600 euros during a winter sale when the MSRP was 1,200 euros or so. Luxury manufacturers surely kept raising prices above the rate of inflation. I kept great care of this coat, and I think it as a great piece. This is also the most expensive piece of clothing I own. I have not worn it in a few years but I just noticed it in my wardrobe and took it out to look at it.

I sometimes had reactions of women I found a bit puzzling but never thought much about it. This particular coat may have played a key role in such interactions. Sometimes, I bumped into women who did not show signs of sexual arousal yet quite aggressively chased after me. They were fishing for information about my background, and one woman even blurted out, completely out of the blue, “Are you rich?” I may sound naive in hindsight, but I never paid that much attention to clothes. In fact, I really liked unusual combinations. Imagine a guy with long hair, torn jeans, a plain, tight sweater, and a Burberry coat. I liked this look a lot and it fit in quite well with the crowd I used to hang out in. Yet, some women probably saw more in that that it was. Thinking about this, I can only assume that some women thought I was the wayward son of a well-to-do family. I certainly had the mannerisms of such people as that was the crowd I used to hang out with.

While I do not care that much about clothing brands, plenty of women apparently do, and if they recognize certain expensive brands on you, they may suddenly notice what an interesting guy you are. Then they make some compliments and try to get you involved in a conversation. I do not think it is a good idea to dress up in order to attract gold-diggers. However, you obviously can get attention if you show off your money. Now we can return to the 30k millionaire: their approach to getting attention works in the short-term, and if they bump into women who are very superficial, they surely rack up the occasional lay this way. If you are not crass about displaying your money, I am quite sure that a few more expensive items can get you increased attention. This is obviously beta-cuck provider game, but there are women out there who do have sex with you if they think you have significant financial resources. As I did not pull girls by displaying money — probably sometimes I did, without being aware of it — I did not pay much attention to this aspect of seduction. Yet, I think it is naive to assume that it does not exist. Strangely enough, I do not recall a lot of PUAs, or even the current “lookism” community stress this fact a lot. By not doing so, they reveal that they miss one aspect of the mating dance.

As I am typing this, I recall one encounter with a young woman in Berlin. I do not recall much of the context. It was dark, it was at night, so presumably I had just left a club, and it was autumn or winter. In any case, I had my Burberry coat on. We were sitting outside and she was in my lap. We got along well and she caressed my body. She commented that she thought that my coat looked very good on me. At some point, my dick was in her hand and she jerked me off and was very eager to make me cum. The only reason I even remember this is probably that some of the jizz had ended up on the sleeve of my coat, and I had to get it chemically cleaned. With a very cynical view on women, I think it is not entirely implausible to assume that this particular coat led to this woman being a bit friskier than she otherwise perhaps may have been.

Maybe it is obvious to state that, but if you make decent money and get some attention from women, then upgrading your wardrobe may help. Ceteris paribus, you can safely assume that women like a guy with more expensive clothes a bit better that someone who buys packs of ten T-shirts. An exception may be traditional Asian women who keep their money together. I also prefer that, but if you are dipping in the Western dating pool, spending money on better clothes likely helps. It helps more than I would have admitted in the past, simply because I used to be oblivious to it.